So, you're posting beautiful photos on Instagram, writing interesting captions and using planning to make sure it's on your feed point. But, you still feel like your posts are attracting cricket, and no one is looking at your amazing content. The good news is that if you're already creating great shareable content, congratulations, you're on your way to success! But hashtags are another piece of the Instagram puzzle.
The Hastag Power
Hashtags are like road signs that lead people to your Instagram profile! Think of them as your little Google keywords so people can find you. They increase your visibility to people who don't already follow you and allow you to participate in the larger online conversation. However, figuring out how to use Instagram hashtags is the most painful part that many users get stuck on. How many hashtags should you use? Should they be included in headings or in comments? And how do you know which ones are right for your ideal audience? Fear not, we're here to help you navigate the hashtag maze so you can choose the right people to view your content.
Number of Hastags Use in a Post
Instagram allows 30 hashtags per post and we highly recommend using all 30 as it will allow you to build a wider network. It may sound like a lot, but the more you use, the more attention you get to your posts! There are no hard and fast rules about whether a caption should be placed or in the first comment. It may seem overly obvious in your first comment, but it's easier to plan ahead in your signature.
Change It Up With Hashtag Collections
However, you don't want to use the same 30 hashtags over and over again! Not only is the Instagram algorithm said to be counterproductive, but it also means that you will always attract similar people. It is important to stay relevant and change hashtags regularly. The best way to do this? Hashtag set! In the plan you can create small sets of hashtags that you can easily choose each time you publish and get a total of 30. We recommend using about 5-10 hashtags in the set according to the theme of your strategy (which you can set under "Strategic" plan.) So you can have one set of hashtags for your thought leaders, another for inspiration, another for education and so on! Or, say, being a beauty blogger and having your own, personalized strategy tips in the plan, such as beauty inspiration, natural skin care, acne positivity, and so on. You will have targeted sets of hashtags stored in the plan in these categories that you can easily copy and paste into your captions with the click of a button.
How to Find the Best Instagram Hashtags
So how do you find the hashtags you use in your Instagram posts? The best place to start is to think about the type of content your audience wants.
Suppose you sell chocolate products, and your demographic is chocolate owners and chocolate lovers. #chocolate is a good place to start - but as we’ll see in the next episode, it can be too much competition. So, you want to find relevant hashtags.
The way to do this is to go to your Instagram menu and enter “chocolate” in your search bar. This will display a drop -down menu with other similar hashtags related to that search term, as well as the number of articles used.
You can even do this search by selecting a hashtag from the list. You will then see a series of other suggested hashtags at the top of the screen, as shown in the image below. It’s a great start to putting your hashtag collection on the plan! Another hashtag search strategy is to review the Instagram accounts of other people in your company, see what hashtags they are using, and review some of them for you.
Length or Size of a Hastag of Instagram
Hashtags are Goldilocks short positions. You do not want to use ones that are too big or too small - instead, a combination of small to medium competition if possible. If you use a popular hashtag (imagine, hundreds of thousands of phrases), you run the risk of being swallowed up in a sea of articles that no one will see. However, if you use a hashtag that is unique and special, with only a few names mentioned, it is unlikely that anyone will get it. To find out the number of images posted by a particular hashtag, simply enter the word you want to use as a hashtag in the Instagram search bar. Then look for the number given under the hashtag, as shown in the image below. This number tells you how many images using this hashtag are currently floating around Instagram.