What Is Google AdSense?

What Is Google AdSense?


There are many ways to monetize your website traffic, and most of them are related to the promotion of third party products or services for visitors to your website. There are lots of advertising programs out there that can help you make money, but the most popular is Google AdSense.

This ad program was launched by Google in mid-2003 and is currently the most popular ad program on the Internet. This gives webmasters and site owners a great opportunity to monetize their traffic - each year, Google pays its publishers over $ 10 billion. If you ask yourself, what is AdSense, and how can I make money with AdSense?

How Does Google AdSense Work?

The whole process is quite simple. You create an AdSense account, insert a little code into the pages of your website, and that's all you need to get started. Google will show or display targeted ads for respective targeted audience on your page that are either related to the content of your website or related to users' past searches based on its proprietary algorithm.

Visitors to your site will start clicking on these ads and the best thing is that you will be paid for it. Google AdSense is based on cost per click and revenue sharing. This means that your primary goal or job is to deliver as many organic clicks as possible to these targeted ads.

Tip: Don't try to deceive Google and artificially increase the number of clicks. Do not encourage visitors to your website to click on the ads and - of course - do not click on your ads under any circumstances! Google has a very accurate and sophisticated system to prevent click fraud. Once it sees suspicious activity on your website or has doubts about the quality of your traffic and clicks, it may suspend your account.

Website Traffic For Google AdSense

Lastly, most importantly, your earnings depend on the amount of targeted traffic to your website. You can choose the most expensive place and the best place for your ads, but it doesn't matter if someone doesn't visit your website or blog. Keep in mind that only a small number of your visitors will click on the ads (there are no official statistics from Google, but webmasters generally report that 1% to 2% % Has a very good CTR). Most likely, clicks will bring you less than 1 per click. Now you can estimate for yourself how much traffic you need to get the required amount. So, if you want to make money with AdSense, you have to have a lot of traffic. This will require a lot of work and lots of unique and standard materials.

This means that it is always advisable to create a website on a topic that you know a lot about. It will be very easy for you to create a lot of standard content and the work will be pleasant. Don't expect to make 1,000 a month with a 10 page website. It is recommended to create a content of at least 20-30 pages before starting work with AdSense.

How To Monetize Website With AdSense?

The concept of AdSense is based on the idea of concept that ​​displaying ads that fit the content of your or blog website as closely as possible. For example, if your website is about shoes, you are likely to see ads for footwear. The AdSense service examines the content of your page to determine which ads are most relevant to the interests of your readers. The better your site and the ads, the better the results.

In order to show or display the Google AdSense banner ads on your website or blog, you must first apply for the AdSense program and also fulfill the AdSense program criteria or policies, which can be done through the AdSense website. The review process takes a few days. Google will review your website to see if it complies with the program's policies and whether it will allow you to become a new AdSense publisher. Please visit the Google AdSense website to know more about the registration rules and process.

AdSense offers a variety of ad formats that website publishers can choose from. There is a far wide range of widely used ad formats that display, such as skyscrapers, leaderboards and rectangles. These banner ads formats include the both text ads and or images or graphical ads. You can adjust the fonts, colors and other things of text ads to match your website's design or make them more prominent to display. Graphical ads can be static images, Flash animated banners, means moving banners, or modern HTML5, means hyper text markup language version 5 animated banners.

Of course you can also choose mobile banners. This type of banner is designed to be displayed on the small screens of mobile devices such as smartphones. If you have a responsive that changes the layout as per device size website, means the website changes its layout for respective device and want to make your banner responsive as well, you can choose Responsive Ads. AdSense will look at the available space in your website's layout and automatically display the best banner size. In addition, Google AdSense gives you the option of enabling or using link units. This type of banner is based on a text link and its fonts and colors can be adjusted as well.

You can start posting AdSense ads on your website as soon as you join the program. Using the AdSense admin panel in Google AdSense website, you can make or create a new ad. First, enter a name, such as the name of your site and the size of the ad (a good idea if you publish multiple sites to make your ads easy to identify). Then choose an ad size, ad type (text and/or graphical ad) and adjust the font and color scheme, if applicable. For analytical purposes, you can create channels and assign ads to them.

If a banner isn't available, you can also define what you want to do with Adsense, for example showing blank spaces, solid colors, or custom backup ads. Google has tons of ads available for almost any website, so in most cases you won't see these banner placeholders. This step will show you the HTML code required to run ads on your website. Copy the code and paste it in the valuable or appropriate place in your website layout in template.

Google AdSense provides overall comprehensive statistics on the use of ads that shown on your blog website. For example, you can see the number of ad views and ad clicks. AdSense pays you for ad impressions (CPI) or ad clicks (CPC) depending on the type of ad. In the next part of this article, I will tell you how to improve the number of impressions and clicks.

How To Monetize YouTube Channel With AdSense?

Before your channel is accepted, you must meet all four requirements (listed above), commonly known as the YouTube Partner Program, or YPP for short.

Let's start with 1,000 customers. It's straightforward because it doesn't matter how long it takes you to reach 1,000 customers. Once you reach this milestone, you can remove it from the list.

You also need 4,000 hours of time to watch your videos in the last 12 months. There is some confusion in this, so I try to clarify it. First of all, it's not about how much video content you, the creators of YouTube, watch. It's about how much video content people around the world watch on your channel. This is the number of hours of video that people have watched on your channel in the last 12 months (from any date). Your channel's lifetime viewing time can be up to 4,000 hours, but it's only the last 12 months that count towards the YouTube Partner Program requirements.

Next on the list is Rollbook. If you want to monetize your content, you need to make sure you do it the right way, as YouTube explains:

When you apply for the YouTube Partner Program, you'll go through a standard review process to see if your channel meets YouTube's policy and guidelines. Only channels coming from him will be accepted in the program.

YouTube continuously checks to see if the program's channels comply with YouTube's policies and guidelines. Both are comprehensive and strike a balance between the interests of creators, audiences and advertisers. If you want to monetize your content in the future, I highly recommend you become familiar with these policies and guidelines.

However, if you're in TLDR mode, in short, apply common sense. If you think a video might be inappropriate, chances are it is. You create such type of content, means video at your own risk.

Copyright content is a major theme in YouTube's policies and guidelines. Basically, if you use other people's content, work or video, you can use material that may be copyrighted  without their permission. YouTube doesn't want you to do this. This will almost certainly defame you or prevent you from joining the YouTube Partner Program.

For most of you, this is the most important part of you Tube monetization policy of AdSense. If you are going to use any other content, perhaps for reaction videos, you need to add value to any third party content that you monetize or share original commentary, educational value, or an editorial statement

And let's face it, that's still not enough. If you use other people's content all the time in your videos, YouTube may decide not to monetize your content.

YouTube confirms that if all or most of your channel is dedicated to reusable content, and you are not changing the actual work by adding your own unique value, your channel does not approve or qualify for the YouTube Partner Program in the light and spirit of this policy. Make sure YouTube promotes unique and original content. It also wants to reward creators who work hard on original content.

Now, some may see the spirit of YouTube's policy as an excuse to monetize channels they don't want in the monetization program, but let's look at it from that perspective. You spend days, hours creating great content and it goes viral on YouTube. And then a dozen random video creators steal this content, upload it, generate hundreds of thousands of views, and take full advantage of it. How would you feel if this happened? That's what YouTube is trying to protect - original content from video makers.

Of course, duplicate and copyrighted content is a huge gray area on YouTube, and the platform doesn't always fix it. Some channels on YouTube explicitly violate these rules. We do not know what their individual circumstances are. They may have permission to use this material, or they may be caught in the future.

If you are going to monetize your videos, YouTube needs a way to pay you. This will be done through an Google AdSense account. If you already have one, means already have an account of AdSense , you can continue using it. If not, set up one during the YouTube Partner Program application process.

Let us remind ourselves of these requirements once again. You need:

1,000 subscribers to your YouTube channel

Over 4,000 views on your video in the last 12 months

To comply with all YouTube policies and guidelines

Set up an AdSense account.

When you apply for the YouTube Partner Program, it may take up to a month for the platform to decide. This is reason that real people will review or see your channel. Some channels are approved in a few of days or some take long time, so progress can be accelerated. However, if it takes more than a month, your channel will usually get more reviews. When that happens, unfortunately, the wait can be very long - three, six, possibly even 12 months. In some unfortunate cases, it seems that YouTube never comes to a decision, leaving the creators under monetization.

YouTube says it will never speed up the process, but you never know what might happen.

What I Do, When If I Rejected From the YouTube Partner Program

Now, suppose you applied for the YouTube Partner Program, but you were rejected. what can you do?

When you are denied a YouTube Partner Program, YouTube will give you a simple reason. Unfortunately, they will not specifically tell you which video or content is causing the problem, so you can adjust your channel blindly. The good news, however, is that you can reapply for the program within 30 days.

Again, this is where you have to use your intellect. If you think there are videos that violate community guidelines, chances are high, and you need to adjust them. Another common problem is videos that contain copyrighted material. You will need to delete and re-upload these sections of your content.

Will community guidelines or copyright strikes prevent you from participating in the program? It will definitely not stop you, but it will have an effect.

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