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What is Google Analytics?

What is Google Analytics?

Now over a decade old, the famous or popular tool is known for its innovative website analytics and ability and enable to help website owners or website makers understand the things they once dreamed of knowing about their websites.

On this page, we'll talk about what Google Analytics is, how it works, and how it can help your business maximize ROI.

Google Analytics is a web analytics program or platform that enable to track and see and analyze the performance of your website or app. With Google Analytics, you can access a wide range of data and reports on website traffic and website visitor behavior. The platform is available to everyone with a Google account, and there are both paid and free versions.

Google Analytics used for

Google Analytics routes or tracks a wide range of data about your website and the people who visits the website.

How do users come to your site?, How users interact with the content of your website., Audience characteristics of your website, How many visitors to your site convert, and many more

You can use reports within Google Analytics.

Evaluate the performance of your marketing campaigns.

Determining how your pages are performing and how to improve your pages.

Deciding who your content and marketing should be targeted.

Tracking Conversions and Purchases.

How does Google Analytics work?

Google Analytics collect or retrieves data from user from each website visitor using tags or page tags. A JavaScript page tag is inserted in the code of each page. This tag runs in everyone means each visitor's web browser, collects, browse and search data and sends it to one of Google's data collection servers. Google Analytics can then create custom reports to track and view data such as number of users, bounce rate, average session duration, sessions by channel, page views, goal attainment and more.

The page tag acts as a web bug or web beacon to collect visitor information. However, because it relies on web cookies, the system cannot collect data from users who have not enabled or disabled them.

Google Analytics includes features that can help users identify trends and patterns of visitor engagement with their websites. Features that allow or enable collection of specific data, visualization of that data, monitoring the data, reporting, analysis, and integration with other applications. These features include:

Data interpretation or visualization and tools that monitor, including dashboards, scorecards and motion charts that display or show changes in data time to  time.

data filtering, manipulation and funnel analysis,

data collection application program interface (API),

predictive analysis, intelligence and anomaly detection,

Distributions for subdivision analysis, such as conversions,

Custom reports for Ads, Acquisitions, Audience Behavior and Conversions, email-based sharing and communication, and

Integration with things means other products including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.

Within the Google Analytics dashboard, users can save profiles for multiple websites and view details for either default categories or select custom metrics to display for each site. Categories available for tracking include content reviews, keywords, referral sites, visitor reviews, map overlays, and traffic sources.

The dashboard, means an area that shows data, can be viewed on the Google Analytics site and is available for embedding in any other sites through a or plugin widget. Custom Google Analytics dashboards are also available from independent retailers.

How to use Google Analytics?

Google Analytics enable you to use or provides an easy and free way to track and analyze people or visitors, who visits your website. You may have large amount i.e. thousands or millions of visitors each day or week or month, but those people or website visitors may practically meaningless, if you do not know, how many users visit or anything about them. With this amazing or robust platform of using Google web analytics and reporting tools, Google Analytics can help or enable you to make or build more visitors and potentially convert them into users of the website.

In addition to tracking the number of visitors, Google Analytics provides important information about how your website is performing and what you can do to achieve your goals. You can track everything from how much traffic your website is getting, where that traffic is coming from and how visitors are behaving. You can track the activity of social media, mobile app either iOS or Android traffic, identify data or trends, and integrate other data sources to help you make well-mannered or well informed business decisions.

1. Google Analytics Basics

  • Sign Up to Google Analytics or using existing Google account.
  • Sign in to Google Analytics with your Google account.
  • Click the Admin tab or button or text on the bottom left sidebar of your dashboard.
  • Select an account or create an account.
  • Click on create property.
  • Enter the property name.
  • Choose your industry.
  • Choose Country.
  • Click on Get Tracking ID.
  • Place tracking Id into your website.

2. Sign up for a Google Analytics account

To use Google Analytics, you will need a Google Account. Go to google analytics web site. Click Sign In or Create Account in the upper left corner. If you are already signed in, click on Access to Google Analytics. Fill in the required information - account name, website name, URL, industry, time zone and data sharing settings. Click Get Tracking ID to complete your account setup.

3. Set up Google Analytics on your website

A <script> tracking code means unique ID for tracking is required to track your website. After setting up or fulfill your account requirements you will be taken directly or you will see the Tracking Codes section. The tracking code means unique Id, should be on every page of the website you want to track. Here are some ways to do it,

Copy and paste the code that provides by Google Analytics directly into your website template.

Check your web host, website builder or blog platform for Google Analytics integration. For example, WordPress has several plugins that will automatically add tracking code to each page. Some website builders have a specific page or field where you can easily enter your tracking ID. Others - such as Blogger and Squarespace - require only your Google Analytics web property ID or account number, a series of numbers with UA characters that identifies your site.

Google Analytics ID

The Google Analytics tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when it enters a website. This data includes users' time spent on the webpage, search terms used and how they came to the site.

Tracking code is the method by which Google Analytics compiles data. It reinforces this data in reports using graphs and other feedback to show the results.

You need to insert your code directly into the site's HTML. There are also CMS plugins like for WordPress that will do just that. Once implemented, the code adds a cookie to the website users' browsers, which returns the data to Google Analytics.

Before embedding your code, you need to make sure that you have set up a Google Analytics account. Older accounts can use Universal Analytics, while newer accounts will be set up by default with Google Analytics 4. You will then need to configure a property to link the website to your account.

The code itself is a string of numbers and letters. The first letters indicate the version of Google Analytics, while the long string of numbers corresponds to your account ID.

Google Analytics in SEO

Google Analytics is a web based  analytics service of data that provides statistics of visitors and basic analytics tools for search engine optimization (SEO) and enable marketing purposes. The service is part of the Google Marketing Platform or way and is available free of cost or  charge to anyone with a specific Google Account.

Google Analytics is used to track website performance and gather or calculate visitor insights. It enables organizations to identify the top sources of user traffic, measure the success of their marketing activities and campaigns, track the achievement of goals (such as purchases, add products to cart), user engagement Discover patterns and trends in, and track demographic information like Ken. Help other visitors get information. , Small and Medium Retail Websites often use Google Analytics to capture and analyze various analyzes of user behavior, which can be used to improve marketing campaigns, increase website traffic and This can be done to maintain the visitor.

Google Analytics Report

Google Analytics Reports is a tool that provides metrics lets you track and visualize one or multiple Google Analytics metrics in a one spot or single dashboard. You can create your own Google Analytics reports or reports using automated strategy making like marketing reporting tools like Google Analytics, Excel Spreadsheet or Dash. 1The advantage of using a tool that reports is that it is fully automated like making metrics, and fully customizable for people, so that you can be at the top of the most important KPIs for you in the glint of an eye.

Google Tag Manager

Google Tag Manager is a tool that Google provides you free, using tag management system that enable or allows you to organize and deploy tags of marketing on your website or mobile app without modifying the specific code.

Here is a very simple example of how Google Tag Manager works. Information from one the specific website, data source (your website) is shared with another data source that is Google Analytics through or via Google Tag Manager. GTM is very useful when you have a lot of tags to manage because all the code is stored in one place.

Google Analytics Certification

When anyone use or run a search engine optimization (SEO) campaign for any purpose, you can get as much as data that informs your company about metrics. This data enable you or helps you run campaigns that deliver as much as better results from more organic traffic to earn more revenue. With Google Analytics Certification, you can make the most of Google Analytics in your SEO strategy and take advantage of various reports, data points, etc. to grow your business and improve your ranking in search results.

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